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While COVID-19 has forced many hotel clients closed, we are pushing ahead with a proactive approach to communications. Founder, Alexandra Avila offers a unique take on brand communications, having been the client, publisher and agency. Here are her six tips to navigating this unprecedented time in travel PR.
As we step into 2025, a world of awe-inspiring travel opportunities awaits. The new year ahead brings with it new trends and resolutions, but one thing that will never go out of style is travel. Whether you’re a thrill-seeker, a culture enthusiast, or someone yearning for serene escapes, this year’s hottest destinations promise more than just picturesque settings—they offer purpose, discovery, and a renewed connection to the world around us. From luxurious safaris in Africa to immersive equestrian experiences in Ireland, REYA’s clients have some of the world’s most remote and unique offerings for travel in 2025.
Condé Nast Traveler recently announced the winners of its 2024 Readers' Choice Awards. In the 37th edition of this annual award, CNT announces the top destinations, hotels, resorts, cruise lines, and more, voted on by their well-traveled readers. Across several different categories, Camp Denali in Alaska, Delfin Amazon Cruises in Peru, Gangtey Lodge in Bhutan, and Sonnenalp Hotel in Colorado, were praised for their dedication to hospitality and guest services.
In our ongoing series celebrating remarkable women in travel, we had the pleasure of interviewing Celine Ishimwe, the lead botanist at Volcanoes Safaris in Rwanda and Uganda. A passionate advocate for plant conservation, Celine has played a key role in restoring ecosystems at Volcanoes Safaris’ lodges. Her journey into botany and her efforts to rewild 23 acres of land at the Kibale Lodge in Uganda offer an inspiring glimpse into the world of conservation, ecology, and sustainability.
At REYA, we like to think Tourism, often highlighted for its role in economic development, can also significantly foster peace. On a global level, where nations are interconnected and interdependent, Tourism, an industry made by people and for people, emerges as a compelling and dynamic force that defies stereotypes and challenges prejudices.
We are proud and excited to announce that REYA was selected as PR Daily's Content Marketing Awards winner in the Travel, Hospitality,
and Tourism category for our collaboration between our London-based client, Pelorus, a luxury travel operator, and Neiman Marcus, a luxury retailer with 36 stores across the US.
As the leaves begin to turn and the air grows crisp, the allure of fall travel beckons. Autumn is a season of transformation, offering travelers unique experiences, vibrant landscapes, and fewer crowds. Whether you're dreaming of a cozy mountain retreat, a scenic road trip, or an international adventure, fall provides the perfect backdrop for your next journey.
This year, we have already worked with many of you to explore our properties and destinations, and we’d like to thank you for sharing your stories in the media around the world. We have many upcoming group and individual press trips worldwide, from Alaska to St. Barth to East Africa, so please get in touch with us if you are interested in traveling to visit our clients.
The popularity of food-related television shows and documentaries has fueled interest in food tourism. Programs like "Chef's Table," Stanley Tucci’s “Searching for Italy," and Eva Longoria’s “Searching for Mexico” are giving viewers a taste of not only the flavors that await them abroad but also the culture and history. From Peru to Alaska to St. Barths to Ireland, these are a few culinary experiences and destinations worth traveling to this summer, meeting the appetite of today’s traveler.
Eco-tourism embodies three key pillars: the environment, communities, and wildlife. As we approach Earth Month, we consider the ways we can modify our lifestyles to benefit the planet, including how we choose to travel. At REYA Communications, we proudly represent clients prioritizing sustainability, conservation, and social impact. From electric safari vehicles in Kenya to sustainable drinking water in St. Barths and much more, read below to learn more about these incredible initiatives.
At REYA Communications, we take immense pride in our clients. Today, we are thrilled to announce that three of our esteemed partners have been recognized among the best in the travel industry. Praveen Moman of Volcanoes Safaris, Jimmy Caroll of Pelorus, and Maija de Rijk-Uys of Go2Africa have been named to Travel + Leisure's prestigious A List of Top Travel Advisors.
From the beginning, the safari industry has been a male-dominated arena as women were expected to be at home raising families. Asilia Africa has been on a mission to remove those gender norms, gradually changing the perception and double standards placed on women, and providing them with opportunities to prove the industry wrong.
At the beginning of the new year, travelers often seek breathtaking experiences with wellness and rebirth in mind. From the spiritual mountains of Bhutan, to the palatial manors of Ireland, the truly wild Sabi-Sand, or tropical St. Barths: here are some of the top Wellness Experiences worldwide, for every type of guest seeking a unique and restorative travel journey.
World Bee Day, which takes place annually on May 20th, was designated by the UN to promote the protection and preservation of bees. Pollinators are essential for our ecosystems to thrive, yet they are at risk due to human activities including the usage of pesticides and air pollution. World Bee Day shines a spotlight on bees and conservation efforts, prompting organizations to take action. Here's a few initiatives on from some of REYA's clients in Ireland, Uganda and Peru.
Some of the most captivating travel experiences happen in the heart of nature. To step into the wild for many is to unveil a world of wonder, inspire awe, and remind travelers not just why they came there, but why they are alive. Below are some of the greatest wildlife experiences from all over the world, to experience this awe with others.
As the world celebrates Earth Day in April, we wanted to share news from our clients around the world that are taking steps to be more sustainable, combat climate change, and support the environment. Here are a few ways tourism is making a positive impact on communities, habitats, and the environment, and how travelers can be part of the solution.
On the ski slopes this season, the weather has been a critical part of the conversation. Little to no snow across many east coast and European mountain towns has people looking elsewhere for untouched powder. The following destinations offer this year's record snowfall accumulation and top winter skiing experiences for 2023.
Learn about solutions in marine conservation to combat and reserve climate change according to leading ocean experts and conservationists.
Built to foster solutions-oriented conversations, the three-day virtual summit featured a mix of panels, focused on tourism and hospitality and how we can move beyond sustainability to regeneration in order to reverse climate change and use tourism to rebuild for a more positive future. Read on to learn the five regenerative solutions that emerged out of the summit.
When we typically think of sustainable travel, going strawless, carbon credits and reusable water bottles come to mind. While all of these practices can mitigate a travel footprint, we look at why the future of sustainable tourism needs to
be unconventional.
Here are 3 key takeaways from The Regenerative Travel Summit on sustainable solutions in aviation. From the funding of sustainable aviation fuel to carbon offsetting, Regenerative Travel looks at sustainable aviation solutions for a greener future.
Where to Go in 2025: Luxury, Adventure, and Purposeful Travel Awaits
Readers' Choice: Four of REYA's Clients Rank in the World's Top Resorts and Cruises in the Condé Nast Traveler 2024 Readers' Choice Awards
REYA Communications are Winners of PR Daily’s 2024 Content Marketing Awards for Travel, Hospitality & Tourism
Saving Rwanda Gorillas Through Tourism with Dr. Tara Stoinski
What Wellness Travel Will Look Like Post-Pandemic According to Experts
Creating a Regenerative Impact To Reverse Climate Change with Regenerative Resorts
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