The 2024 Social Media, Digital & Content Marketing Awards recently celebrated the hidden stars and talent behind some of the most impressive social media and content marketing campaigns. Hosted by PR Daily, the awards gala held on August 1 at the Yale Club in NYC brought together industry leaders to honor outstanding professionals across various categories, from Best Social Media Campaign to Digital Community Engagement. The event underscored the power of strategic social media and content marketing in creating impactful brand stories and engaging diverse audiences.
We are proud and excited to announce that REYA was selected as the winner in the Travel, Hospitality, and Tourism category for our collaboration between our London-based client, Pelorus, a luxury travel operator, and Neiman Marcus, a luxury retailer with 36 stores across the US. In the Content Marketing Awards, REYA Communications emerged victorious alongside renowned brands like National Geographic, NYTimes, and Ruder Finn. We would also like to extend our congratulations to Outside Inc. and The Lake House on Canandaigua, who were honorable mentions in our category.
REYA’s efforts led Pelorus to be featured in Neiman Marcus’s annual Christmas Book, allowing them to reach an affluent audience, resulting in significant media coverage, heightened brand awareness, and new high-value bookings for Pelorus.
This standout campaign for Pelorus featured a Luxury Treasure Hunt in Indonesia, an immersive experience on a 137-foot Phinisi sailing yacht. The treasure hunt led participants to a chest containing a $150,000 jewelry voucher from Neiman Marcus and a $10,000 donation to the Pelorus Foundation. This $485,000 experience was meticulously crafted and brought to life through close collaboration with Neiman Marcus' creative, legal, social, and marketing teams over ten months.
The Christmas Book, distributed to Neiman Marcus’s shoppers and across their 36 retail locations, reached 600,000 luxury shoppers nationwide. The campaign generated extensive media coverage, reaching an audience of 1.135 billion and an advertising value of $705,000. The heightened awareness led to significant interest in Pelorus, culminating in a booking from a new client in San Francisco, inspired by the partnership to book a high-value yachting experience.
This success story with Neiman Marcus and Pelorus is a testament to the agency's expertise in travel public relations. Specializing in securing media coverage for boutique clients and enhancing efforts through social channels, sales connections, and events, REYA excels in creating strong communications strategies that generate media awareness, recognition, and support for socially impactful travel brands.
Congratulations to all the winners and participants who continue to push the boundaries of digital and social media marketing. Your work is an inspiration and a testament to the dynamic and evolving nature of our industry!
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